Primark x Born Social

To help spread Christmas joy, the marketing agency Born Social approached us on behalf of Primark to commission festive postcards. 

Artbox artists were invited to respond to the brief by creating original artworks in our studio. Designs by Seatton, Ashley and Hisba were selected for the limited run of ‘Cards of Joy’. 

In-store card stations displayed the final postcards and offered shoppers the opportunity to send a message of appreciation to loved ones. Watch a video from a pop-up installation in Liverpool here. 

“I felt joy and happiness when creating this piece. I liked having a project to work on. When I found out my work had been selected I was happy, shocked and speechless.

The artwork I created made me think about community and people coming together like they do at Christmas. Christmas is all about spending time with family and friends - it's more important than presents. It's nice that the artwork now gets shared with different communities.” - Hisba

Through the festive tradition of card sending, the collaboration helped to share the artists’ unique talents with a wider audience. Get in touch if you’re interested in commissioning Artbox artists for any of your projects.